MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight.
This year’s first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we’ve already shared our handy list of “25 Top B2B Marketing Influencers To Follow In 2021,” we also want to provide you with a list of some of the sessions that we’re most looking forward to this week during
Here are 10 sessions that stand out to us as must-see presentations as we head towards 2021 and beyond.
10 Must-See Sessions at MarketingProfs B2B Forum 2020
1 — Influencer Love Affair: Dating With an Eye Towards Long-Term Commitment, Not One-Night Stands
Speaker: Rani Mani, Head of Global Employee Advocacy, Adobe*Rani Mani
Time: Wednesday, November 4 — 11:50 a.m. Eastern
Rani will take a close look at the numerous advantages of long-term commitment in the would of B2B influencer marketing, and “why you need to stop using influencers as just billboards and mouthpieces, and instead tap into their unique skills and talents,” along with sharing what it takes to build passionate and enduring influencer relationships.
Learn more from Rani in her interview with our CEO Lee Odden, “B2B Influencer Marketing Interview: Rani Mani, Adobe,” and in “20 B2B Influencer Marketing Pros to Follow from Top Brands.”
2 — How to Create an Email Newsletter People Will Clear Their Calendars to Read: 5 Lessons from the Past 8 Months
Speaker: Ann Handley, Chief Content Officer, MarketingProfsAnn-Handley
Time: Wednesday, November 4 — 1:00 p.m. Eastern
Ann will examine the elements that B2B marketers can combine to create memorable and successful newsletters, including proven tips and examples that specifically focus on how the pandemic has affected email newsletter marketing.
“Come to this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have,” Ann notes
Learn more from Ann in her interview with Lee, “B2B Marketing Spotlight: Ann Handley on Being a ‘Badaxe’ Marketer.”
3 — YouTube for B2B? Your Secret Weapon for Awareness and Demand
Speaker: Tim Matthews, CMO, HackerOneTim Matthews
Time: Thursday, November 5 — 11:45 a.m. Eastern
Join Tim for an insightful look at the power of YouTube in B2B marketing including its strength reaching target buyers, increasing awareness, along with setting demand generation targets — plus a look at the platform’s unique SEO challenges and opportunities.
“Most B2B CMOs know YouTube is the #2 search engine behind Google. Yet most phone it in when it comes to treating their YouTube channel as a serious marketing channel. That’s a mistake,” Tim suggests.
4 — How to Create Truly Memorable Content According to Neuroscience
Speaker: Joe Lazauskas, Head of Marketing, ContentlyJoe Lazauskas
Time: Thursday, November 5 — 12:20 p.m. Eastern
Joe will use neuroscience as a lens for more clearly seeing what it takes for B2B marketers to create memorable and engaging content, with an examination of Steady State Topography (SST) and the new science of “branding moments.”
He’ll also share a proprietary study and other B2B 工作职能邮件数据库marketing insight surrounding the creation of truly memorable content.
5 — New Research: How to be Successful With Influencer Marketing
Speaker: Lee Odden, CEO, TopRank MarketingLeeOdden
Time: Thursday, November 5 — 12:55 p.m. Eastern
Our CEO Lee will share his latest insights into building a successful B2B influencer marketing program, including new data from the industry’s first State of B2B Influencer Marketing Research Report, in which hundreds of marketers were recently surveyed to identify strategies, tactics, best practices, and predictions for the future of influence in B2B.
Lee will explore what this data reveals and how B2B marketers can best use it to implement a successful influencer program.
“60% of marketers don’t have the knowledge to execute or have the right skills in house to implement ongoing influencer marketing programs. And yet, of those that do engage influencers, 96% feel they are successful. Discover what they’re doing that can help you get your influencer programs working for your brand,” Lee notes of this must-attend session.
6 — B2B Marketing Analytics Strategy
Speaker: Christopher S. Penn, Co-Founder, Trust InsightsChrisPenn
Time: Wednesday, November 4 — 1:35 p.m. Eastern
Christopher is set to share how B2B marketers can best gain insight from analytics, including a look at which areas are important to measure and which may not be worth it.
“You’ve heard the adage, ‘You can’t manage what you don’t measure.’ But in a world of ever-increasingly complex data and confounding circumstances, what if you’re not even sure what to measure,” Christopher asks — one of numerous B2B market